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FAQ

Shopify Wishlist App FAQ

Everything you need to know about Magic Wishlist: setup, free plan vs free trial, share wishlist via email and social media, Klaviyo integration, theme compatibility, and billing. Can't find what you're looking for? Contact us.

Quick answers from the Magic Wishlist team

This Shopify wishlist app FAQ is grouped by topic: general questions, wishlist behavior, email and alert configuration, integrations, technical setup, and billing. Use the category nav below to jump to the section you need, or scan all 25+ answers in sequence.

Three of the most-asked questions for new merchants:

  • Is there a free trial countdown? No. Magic Wishlist is on a free plan forever with every feature included. No free trial countdown, no upgrade prompts.
  • Can shoppers share wishlist via email and social media? Yes. Five sharing channels are on by default: direct link, email, WhatsApp, Facebook, and X (Twitter).
  • Will it work with my Shopify theme? Yes. Every Online Store 2.0 theme is supported, including Dawn, Sense, Craft, Refresh, and every paid theme in the Shopify Theme Store.

For a deeper walkthrough on setup, see our how to add a wishlist to your Shopify store guide. For pricing details, see the free plan pricing page. For every feature included, see the Shopify wishlist app features page.

General

What is Magic Wishlist?

Magic Wishlist is a free Shopify app that lets your shoppers save products they love. When prices drop, stock runs low, or items come back, and the app sends automatic emails to bring them back to buy.

Who is Magic Wishlist for?

Any Shopify store owner who wants to recover lost sales. Whether you sell fashion, beauty, home goods, electronics, or gifts. If shoppers browse without buying, Magic Wishlist helps bring them back.

How is Magic Wishlist different from other wishlist apps?

Most wishlist apps just add a heart button. Magic Wishlist goes further. It tracks guest shoppers, sends automated recovery emails, attributes real revenue, and connects to 9 tools including Klaviyo, Meta Ads, and Shopify Flow. All for free.

Do I need technical skills to use Magic Wishlist?

No. If you can install an app from the Shopify App Store, you're good to go. No code, no developers, no theme editing needed.

Will Magic Wishlist work with my Shopify theme?

Yes. Magic Wishlist works with all Online Store 2.0 Shopify themes. It uses app blocks, so nothing touches your theme code.

Does Magic Wishlist work with Shopify POS?

Magic Wishlist is built for online Shopify stores. It works on your storefront where shoppers browse and save products.

Wishlists

Do shoppers need an account to save items?

No. Shoppers can save items without signing up or logging in. When they check out or sign in later, their saved items carry over automatically. Nothing gets lost.

What happens to a guest shopper's wishlist when they check out?

Magic Wishlist uses a web pixel to link the guest shopper's saved items to their order, so their wishlist is preserved and their purchase is tracked correctly.

Can shoppers save a specific size or color?

Yes. Magic Wishlist saves the exact variant (size, color, style) that the shopper selected. Alerts fire on that exact variant, not just the general product.

Can shoppers share their wishlist with others?

Yes. Shoppers can share their wishlist via a link, email, WhatsApp, Facebook, or Twitter. Great for birthdays, gifting, and holidays.

How does share wishlist via email and social media work?

Each shopper gets a unique read-only share URL. They can copy the link directly, send the wishlist via email with a pre-filled message, or post it to social media (Facebook, X/Twitter, WhatsApp). Friends and family open the share page and click straight through to buy. No account needed on either side.

Can I limit which social media channels show on the share menu?

Yes. In Magic Wishlist → Sharing, toggle individual channels on or off. Most fashion and gift stores leave all five enabled (link, email, WhatsApp, Facebook, X) because sharing peaks during gifting seasons. B2B stores often disable social media and keep only link + email.

Emails & Alerts

What emails does Magic Wishlist send automatically?

Four types: Abandonment Reminder, Price Drop Alert, Low Stock Alert, and Back in Stock Alert. Each one is sent at the right moment to bring the shopper back.

Can I customize the emails?

Yes. You can edit the subject line, body, colors, buttons, promo banner, and footer for each email type. You can also send a test email to preview it in your inbox before going live.

Does Magic Wishlist send discount codes in emails?

Yes. Abandonment reminder emails include a unique discount code generated just for that shopper, like GRAB-SARAH10. Personal and automatic.

Will shoppers get too many emails?

No. Each alert type has a per-variant throttle, so the same shopper won't get the same alert twice for the same item.

Integrations

What tools does Magic Wishlist connect with?

Magic Wishlist connects with Klaviyo, Omnisend, Mailchimp, Yotpo, Meta Ads, Google Analytics 4, Shopify Flow, n8n, and Make, all in one click.

How does the Shopify Flow integration work?

Magic Wishlist fires four native Flow triggers: Item Added, Item Removed, Low Stock, and Price Drop. You can use these to build any automation you want: tag customers, notify your team, or fire custom emails.

Does it work with Klaviyo?

Yes. Wishlist events are pushed to Klaviyo so you can build segmented flows based on what shoppers have saved.

Technical

Will Magic Wishlist slow down my store?

No. Magic Wishlist is built as a lightweight Shopify app block. It loads efficiently and has no impact on your store's speed.

Is it compatible with Online Store 2.0 themes?

Yes. Magic Wishlist is built specifically for Online Store 2.0 themes and uses native app blocks, so no theme code editing is required.

Is my shoppers' data safe?

Yes. Share links use secure tokens, so no customer IDs are ever exposed. The app is fully GDPR compliant with all required data webhooks in place.

Billing

How much does Magic Wishlist cost?

Magic Wishlist is 100% free on the free plan. Every feature is included at no cost. No hidden fees, no premium tiers, no add-ons gated behind paid tiers.

Is there a free trial or a free plan?

Free plan, not free trial. Magic Wishlist runs on a permanent free plan with every feature included. There is no free trial countdown, no usage cap, and no upgrade prompt. The app stays free forever for existing stores. If we ever introduce optional paid add-ons in the future, your current free plan features stay free.

What features are included on the free plan?

Every feature: variant-level saving, guest wishlists, four automated recovery emails, share wishlist via email and social media (5 channels), customize wishlist branding with custom CSS, 9 integrations including Klaviyo, revenue analytics, and multi-language support. Nothing is paywalled.

Do I need a credit card to install?

No. Just install from the Shopify App Store and you're ready to go. The free plan never asks for a card.

Will the free plan change for stores that install today?

No. Stores that install today are grandfathered into the current free plan. If we introduce optional paid features in the future, your current setup stays free with all existing features included.

Can I uninstall anytime?

Yes. You can uninstall Magic Wishlist from your Shopify admin at any time. No contracts, no commitments, no cancellation fees. We remove your data within 30 days per Shopify app policies.

Still Have Questions?

Our team typically responds within 1 business day.