Free Shopify Wishlist App. Forever. No Hidden Fees.

Why use a free Shopify wishlist app?

A free Shopify wishlist app lets shoppers save favorite products on your store without any paid commitment from you. The right one boosts customer loyalty, recovers lost sales through email reminders, and helps shoppers come back to your product pages when prices drop or items restock. Magic Wishlist delivers all of this on a free plan with no usage caps.

Most "free" Shopify wishlist apps cap their best features behind a paid tier. Magic Wishlist does not. Variant-level saving, four automated email reminders, Klaviyo integration, customize wishlist branding, and share wishlist via email and social media all ship in the free plan.

Features included in the free plan

Every Magic Wishlist feature is on the free plan. There are no premium upsells. The full list:

• Save favorite products with one-click heart buttons on every product card, product page, and search result.
• Variant-level saving tracks the exact size, color, and style the shopper picked. Email reminders fire only on the exact variant.
• Four automated email reminders: abandonment reminder, price drop alert, low stock alert, back-in-stock alert. All built-in and editable.
• Personal discount codes generated per shopper for the abandonment email. Unique codes convert better than generic store-wide offers.
• Share wishlist via email and social media: link, email, WhatsApp, Facebook, and X (Twitter). Five channels included.
• Customize wishlist branding: primary color, icon style, drawer / modal / full page display mode, and full custom CSS.
• 9 one-click integrations: Klaviyo, Omnisend, Mailchimp, Yotpo, Meta Ads, Google Analytics 4, Shopify Flow, n8n, and Make.
• Revenue attribution analytics that show top saved products and revenue from shoppers who saved an item, including guest checkouts.
• Multi-language support for seven languages including English, German, Spanish, French, Italian, Russian, and Hungarian.

How wishlist features help boost sales

Adding a wishlist to your Shopify store turns browse traffic into recoverable revenue. Four mechanisms that boost sales:

• Save favorite shoppers come back. A shopper who saves a product has higher buying intent than one who only browsed. Email reminders bring them back at the right moment.
• Variant-level alerts win trust. Recovery emails fire on the exact size and color the shopper picked, never generic alerts.
• Share wishlist drives organic traffic. When shoppers share wishlists via email and social media, friends and family arrive ready to buy.
• Top saved data informs restocks. See which favorite products have pent-up demand so you restock the right SKUs first.

Stores using Magic Wishlist see 10-20% lift on email-driven revenue in the first quarter after install, with continued compounding as the wishlist data grows.

Wishlist features for customer loyalty

A wishlist is a quiet customer loyalty engine. Every save is a signal that the shopper wants to come back. Personal discount codes on the abandonment reminder reward shoppers without dragging your margin down with store-wide promotions.

Returning customers see their saved favorite products waiting for them on every visit. The wishlist persists across devices and merges into customer accounts automatically. The result is a stickier shopping experience that lifts repeat purchase rate over time.

Email reminders and wishlist recovery

Email reminders are how wishlist saves turn into sales. Magic Wishlist sends four email reminders out of the box, all included on the free plan:

• Abandonment reminder: sent 24 hours after a save with no purchase, with an optional personal discount code.
• Price drop alert: fires the moment a saved item's price decreases. The trigger is the offer. Conversion regularly above 15%.
• Low stock alert: fires when inventory dips below a threshold you set. Real scarcity, not fake urgency.
• Back-in-stock alert: fires when a saved variant returns to stock. Often 20%+ conversion because the shopper already wanted the item.

Each email reminder is editable: subject line, body, accent color. Send test emails to your inbox before going live. See our Shopify wishlist recovery email templates for copy you can adapt directly.

How customers save favorite products

Customers save favorite products by tapping the heart icon on product pages, collection grids, and search results. The wishlist button appears automatically once Magic Wishlist is installed and the app embed is enabled in your theme editor. No theme code editing required.

Guest shoppers can save without creating an account. Their wishlist persists in a first-party cookie for one year by default. When the shopper later signs in or checks out, the guest wishlist auto-merges into their customer record. Nothing is lost.

Customize wishlist experience for your store

Customize wishlist branding to match your store's look. Magic Wishlist gives you four controls on the free plan:

• Primary color: pull your brand hex from theme settings.
• Icon style: filled, outline, or upload your own SVG.
• Display mode: drawer (slides from the right), modal (centered overlay), or full-page wishlist.
• Custom CSS: override anything for pixel-perfect control.

A live preview lets you see the wishlist on your storefront before publishing changes. The branding you set carries through to your email reminders as well, so every shopper touchpoint looks like part of your store.