Angelina S, Founder of Magic Wishlist

About Angelina

Angelina is the founder of Magic Wishlist, a free Shopify wishlist app built specifically for Online Store 2.0 themes. She started the project after watching her own Shopify store lose dozens of sales a week to shoppers who saved items mentally, never came back, and bought elsewhere. The fix turned out to be simple: save the item explicitly, email the shopper at the right moment. No free app at the time delivered the full pipeline.

Magic Wishlist is now used by Shopify merchants across 10+ countries, in industries ranging from fashion and beauty to electronics and home furnishings. Angelina personally answers every support email, runs the product roadmap, and writes every article on this blog.

Areas of expertise

• Shopify wishlist UX: variant-level saving, guest wishlists, drawer vs modal vs page layouts, multi-device sync
• Recovery email systems: back-in-stock, price drop, low stock, and wishlist abandonment flows; subject-line testing; deliverability with Shopify's transactional pipeline
• Online Store 2.0 architecture: app blocks, theme app extensions, compatibility with Dawn, Sense, Craft, Refresh, and other OS 2.0 themes
• Klaviyo and Shopify integrations: event sync, segmentation, and flow design for wishlist-driven campaigns
• Shopify merchant retention: converting browsers to repeat buyers via saved-item personalization, not generic email blasts

Editorial policy

Every article on the Magic Wishlist blog is written by Angelina personally. Posts are grounded in real conversations with Shopify merchants and tested against the Magic Wishlist app's own production behavior. Articles are never AI-generated. AI is used only for grammar checks and outline brainstorming, never for first-draft writing or fact statements.

When a topic touches an external system (Shopify themes, Klaviyo flows, Online Store 2.0 architecture), articles link directly to the official documentation rather than paraphrasing it. Outdated articles are updated rather than re-published, and the "Updated" date in the post header reflects the most recent material change.